Have you ever thought about why you moved to this area or, if you were born here, why you continue to make Quinte your home?
As someone who was transferred to Trenton during my military career, I knew I would return upon retirement to take advantage of the quieter family lifestyle, excellent boating opportunities, and very reasonable real estate prices.
Although these ‘positives’ may not have been promoted to people unfamiliar with the Bay of Quinte region in the past, a new, dynamic organization is going to change that to all our benefits.
The Bay of Quinte Living Council is a subset of the Bay of Quinte Region, represented by Belleville, Quinte West, Tyendinaga, Napanee, Deseronto, Stirling-Rawdon, Brighton, and Prince Edward County.
The mission of the Council is to promote the Bay of Quinte Region as a great place to live and is accomplished through various groups and advertising mediums.
This parallels the efforts of the Quinte Economic Development Council (QEDC) and the Bay of Quinte Tourist Council whose mandates are to promote the region as a great place to do business and as a great place to visit.
Groups such as The Quinte Home Building Association, the Quinte & District Association of Realtors, and Loyalist College are branding the area ‘The Bay of Quinte Region’ through a new partnership with the Bay of Quinte Living Council, the Economic Development Committee, and Bay of Quinte Tourism.
This co-operative group is promoting the Quinte area through various methods such as signage on the 401 which sees over 12 million riders per year, real estate signs, and different websites.
One of the first steps in this branding process was to establish a logo that identifies our region as a place to live and work.
The branding initiatives seen in locations such as the GTA, the Kawarthas, and the National Capital Region have been highly successful in promoting these areas and fostering growth.
The Bay of Quinte Region logo, as seen here, will be implemented throughout the area to similarly represent the area and to promote its natural attractions, reasonably priced real estate, and casual lifestyle.
In this case being branded is a good thing.
Stay tuned for further articles about other Bay of Quinte Living Council initiatives that will improve local businesses opportunities as well as quality of life topics as we work to attract new folks to the area.
If you or your business is interested in participating in this initiative or wish further information please contact council president Adrian Bax at adrianbayofquinteliving@gmail.com
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